Juhana is the Director and Chief Economist at the Federation of Finnish Enterprises. He has versatile experience in national organizations and financial istitutions. He is a Board Member with a demonstrated history of contributing in large and small companies as well as NGO's. He is also a former banker and investment professional. 

Juhana is known for his economic views and ability to present complex economic topics in an understandable manner.

Dr Penttilä is CEO of Nordic West Office, global affairs consultancy and a think tank. He is also Secretary General of the European Business Leaders’ Convention. He writes occasionally for the Financial Times and is the author of six books. He is educated at Yale University and University of Oxford. His previous positions include CEO of Finland Chamber of Commerce, Director of Finnish Business and Policy Forum EVA, Senior Vice President at Oxford Analytica in the UK, and Director at the World Economic Forum in Geneva. 

Rita is a visionary Telecom executive with over 15 years of global experience, leading growth and innovation at Ericsson. She manages their business with Telenor across Europe, Asia, and the Middle East, overseeing sales, delivery, and strategic initiatives.

With a PhD in Financial Engineering and two master’s degrees, she is also a member of Rise Tide Europe, championing entrepreneurship and innovation.

David is the President and CEO of Greenfood Group and Picadeli, with over a decade of leadership experience in the company. He has held CEO and executive roles in successful international retail companies, driving 12,000 shop-in-shop solutions across 12 European markets and managing hundreds of stores.

David’s expertise spans IT, software development, and production. He conducted PhD research at Stanford, Columbia Business School, and Stockholm School of Economics.

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